A warm welcome and hot coffee.!... no no no. that is not enough. You get to see a whole lot of different world. You get to see how your customer looks Do you have some idea about your customer? Do you think he is great, rich, technically enabled? He knows everything and anything? no. Customer is just like us. he also has limited resources, cost implications and techincal problems. If you can understand this, it will reflect in the solution you provide. You will consider his problems, and use your skills most effectively to benefit the customer. You get to see how your customer works Customer has his own problems to solve. He has different soup in his plate. He is trying to reduce his problems by seeking solution from us. If we create more problems by our solution, it adds to his problems. You also get to see what ideas he implements to solve his problems. you can pick some idea in your solution. That will enable the customer to solve his problem in better manner. You also get